As someone involved with marketing jazz, I’ve been aware for some time of the desirability of avoiding the “J” word so as not to put off a large chunk of the paying public. However if you’re selling any other product but the music itself it seems to be a positive advantage. I don’t know who compiled the list (otherwise I’d give them a credit) but a hell of a lot of surfing hours must have gone into proving the point:
It is not jazz, it is an economical car.
It is not jazz, it is a vacuum cleaner.
It is not jazz, it is a case for an electronic diary.
It is not jazz, it is a child's toy that switches from being a car in to a robot. And back again.
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